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  • Locations: Brussels, Belgium; London, United Kingdom
  • Program Terms: Fall
  • Budget Sheets: Fall
  • Dates / Deadlines
Fact Sheet:
Language of Instruction: English Minimum GPA: 2.5
Area of Study: Independent Study, Marketing Eligible Year: 3 Junior, 4 Senior, 5 Graduate, 6 Doctoral, 7 Alumni
Scholarships: Figueroa Program Type: Faculty-led
Program Description:


Fall 2018 Course dates: Sept. 14, Oct. 19, Nov. 16, Dec. 7 - 1:20pm - 4:20pm
Dates Abroad: January 7 - January 17, 2019

The International Marketing Field Trip to Brussels and London will study the effects of European integration and culture on marketing activities in Europe, the marketing activities of US firms in the EU, and the future of the European Union. Students will meet with business executives, educators, and government officials to discuss international marketing and business practices.  Students will study cultural values and norms in Belgium and England and participate in various cultural activities.  In addition to classroom presentations by representatives of international organizations and companies, students will be provided with readings, case studies and other instructional material via Blackboard.

  1. Submit a Study Abroad application through the Terra Dotta Education Abroad page (the blue ‘Apply Now’ box at the top of this page)
  2. Register for the course through the Pace portal using the relevant CRN (as you would any course at Pace) 
  3. Make a non-refundable deposit on the faculty-led study abroad payment site
  4. If relevant, apply for Lubin scholarships or other financial aid 
  5. If you have questions about the application process (after reading through this webpage), reach out to Education Abroad at


In addition to completing your Pace Study Abroad application, students are required to register for the Fall course MAR 356, International Marketing Field Study (3 credits) using the CRN's provided below:
70916 - NYC
72840 -  PLV


  • Prerequisite: MAR 201 (formerly MAR 250) Principles of Marketing,  minimum grade of a D, and junior standing
  • 2.5 GPA
  • Good disciplinary and academic standing
  • Faculty approval
  • Attendance at all scheduled pre-abroad class sessions (mandatory)
  • Additional program requirements


Students will stay in prearranged hotels near the city center.
Rooms are assigned with two students per room. Single rooms are available upon request and carry an additional fee, paid for by the student.

Meet your Faculty Leader(s)

Professor Dennis Sandler

Program Cost and Itinerary

The program fee, $2,750* is in addition to Pace tuition and $100 study abroad fee, and includes the following:
  • Hotel
  • Some meals
  • Business site visits
  • Local transportation
  • Travel insurance
*Please note that this program cost is approximate and subject to change. 

Payments and Deadlines

All payments must be completed by the stated deadlines below.
For undergraduate students, the $1,000 Pforzheimer Honors Travel Grant can be applied if it has not yet been used. Please contact if you would like to utilize the Honors scholarship.

The 2018 estimated program fee: $2,750*** (in addition to tuition &  $100 study abroad fee). 

Payment Deadlines:

$500 deposit deadline: May 15, 2018

$2,250 remaining balance due (in full): September 15, 2018

***Price and dates subject to change


Requesting Financial Aid
You may request that your financial aid package be extended for your study abroad program. We will work with you if you have special circumstances and cannot meet the established payment deadlines.

Scholarship Opportunities
Dependent on acceptance into in the course, the Center for Global Business Programs offers international field study scholarships to help fund your travel fees.
The Figueroa Scholarship ($2,000) offers awards for competitive Lubin students who display academic merit, financial need, and submit a compelling essay.
Students are encouraged to apply to both rounds, if not selected in the first round.

Round 1: April 9 - May 11, 2018.

Round 2: July 23 - September 6, 2018.

Applications can be accessed here.

Cancellation Policy

Please be advised of the Pace University Cancellation Policy below:

"I hereby acknowledge that the University reserves the right to make cancellations, changes or substitutions to the program at any time and for any reason, with or without notice, and that the University shall not be liable for any loss whatsoever to program participants as a result of such cancellations, changes, or substitutions. I understand that the University reserves the right to cancel, terminate, and/or discontinue the program at any time. Any refund of tuition and fees, if appropriate, shall be issued pursuant to the University’s and University program’s policies."

Passport and Visa
It is important to obtain the necessary documents before you depart for your study abroad program. In order to cross international borders, you must be able to prove your identity and nationality.

Please be sure to leave ample time before the trip departure to apply for the appropriate travel documents. Passport processing times can fluctuate throughout the year and it is your individual responsibility to prepare your documents accordingly. The average processing time for a US passport is 4 to 6 weeks. For more information, click here.

For the purpose of this international field study, US citizens are not required to apply for a visa for entry into London or Brussels. However, please ensure that your US passport is valid and does not expire through to your return to the United States.

What is a Passport?
A passport is a document issued by your national government that certifies your identity and nationality for the purpose of international travel.  Almost all international travel requires that you have and carry a passport. Your passport must be valid for at least 6 months after re-entry to the United States.
For citizens of the United States, passports are issued by the US Department of State and provides many uses:
  • When presented abroad, it is a request to foreign governments to permit you to travel or temporarily reside in their territories and access all lawful local aid and protection.
  • It allows you access to US Consular services and assistance while abroad.
  • It allows you to re-enter the United States upon your return home. 
It is important not to confuse a Passport Book with a Passport Card. A Passport Book is valid for international travel by air, sea, or land. A Passport Card is valid when entering the US from Canada, Mexico, the Caribbean, and Bermuda at land border crossing or sea ports-of-entry. A Passport Card is not valid for international travel by air.
How Do I Apply for a Passport?
First time applicants should follow the instructions listed on the State Department’s website. Applicants must bring their completed application, photos, required documents, and form of payment to one of many acceptance offices, which can be found using the State Department's passport acceptance facility search page.
Those looking to renew an adult passport should follow the instructions listed on the State Department’s website. For citizens over 16 years of age, a passport is valid for 10 years.
The fee to receive or renew a passport is available on the State Department's full chart of costs. It generally takes 4 to 6 weeks to process, so apply for a passport as soon as possible. You could expedite the services at an additional charge.
What is a Visa?
A citizen of a foreign country who seeks to enter another country generally must first visa, which is placed in the traveler’s passport and allows you to travel to, from, and within that particular country or region legally.
Countries typically break visas down into types that reflect the purpose of your visit—tourism, studying, and working, among many potential others.
Each visa has different requirements necessary to obtain them depending on country, type, duration and nationality of the applicant. A country’s consular office should be able to provide you with a list of requirements based on these factors.
A visa is a privilege, not a right. A consular office may deny your visa application, so it is best to adhere to their requirements as much as possible.
How Do I Apply for a Visa?
Obtaining a visa is your responsibility. It is important that you know what is required of you before attempting to enter a country. Failing to obtain a visa (or the correct visa) could result in a denial of entry into a country, and even criminal charges.
You can find the most up-to-date visa information by contacting the consulate or embassy of your host country. US Citizens can also find current visa information on the US State Department website.
Non-resident students must reach out to International Students and Scholars Services (ISSS) by emailing
  • Check if you will be able to keep your SEVIS record active while participating in the study abroad program.
  • Inquire about re-entry to the US at the completion of your program. Will you need to renew your US visa? Will your travel signature be valid?
  • If it will be your final semester, ask whether study abroad will impact your ability to apply for Optional Practical Training (F-1s). 


How to Apply

  • To apply, click on the "apply" tab at the top or bottom of this page. Be sure to read all information carefully, as each program has different requirements and instructions.
  • For most programs it will take 2-3 weeks after the application deadline has passed to know if you’ve been offered a spot on the program. This will vary depending on the type of program.
  • After the initial application has been processed by Pace Study Abroad, students will receive an e-mail regarding their application status and instructions on the next steps including program specific applications. 



Belgium is part of the European Union and uses the Euro is its official currency.
Currency Converter
Rates 10 April 2016


Standard electricity in Brussels runs at 220 volts, while electricity in the US runs at 110 volts. Students must purchase plug adapters and power converters to protect their electronic devices. These can be purchased in the US or in London/Brussels. We recommend you purchase any larger electrical items you may need in Brussels to save room in your luggage and you do not need to purchase an extra voltage converter.

Plug adapters allow you to plug your American flat-pronged device into Brussel's two (or three) round-prong socket. Power converters protect your appliances from overheating, which usually occurs with high current devices such as hair dryers and curling irons. Most plug adapters and power converters can be purchased in a set but for heating devices it is recommended that you purchase a power cord as well. 

WiFi vs. International Phones

International cell phone options vary depending on your individual wants and needs. Some students choose to disconnect from their home using only local WiFi to keep in touch, while others want to use their phone to keep in touch with family and friends, post to Instagram, Facebook, or surf the web. Be sure to talk with your family before choosing an option. 

International Cell Phone Plans
You can use your own cell phone with an international calling plan. These plans vary depending on your cell phone provider. These plans can be complex so be sure to call your provider for detailed information such as roaming charges, international dialing and receiving of calls and international sending and receiving of texts. 

International Sim Cards
Purchasing an international or global sim card allows you to use your own cell phone at reduced rates around the world. Sim cards are best for travelers who are either visiting many countries and/or going to be in a country for a short period of time. You will keep your own cell phone number, have access to voice, text, and data, but spend less on your call service. You pay as you go and reload your sim card when you need to. In order to do this option, you must have a GSM carrier unlocked cellphone for the sim card to work. To find out if you can unlock your cellphone you must contact your cell phone provider.

Rick Steves - Using a European SIM Card

Buying or Renting an International Phone
Another option is to buy or rent a cellphone for your time abroad. There are many services that offer cell phone plans from basic, very inexpensive cell phones to expensive smartphones. 
Below are a few websites where you can purchase and international cell phone. Keep in mind there are tons of sites for you to find a phone. Make sure they are legitimate sites (read the reviews).


WiFi and Apps
Turning off your cell phones data and roaming and relying on WiFi is the cheapest way to keep in touch with family and friends. However, with this option you do not have the ability to Google directions, food or find a place to listen to a live band. Students can also use WiFi, which us usually available in large chain cafes, hotels, hostels and some restaurants. There are many apps you can use to communicate with family and friends such as Skype, WhatsApp, Viber, Facebook Messenger, Line and more.


Weather in Brussels is very similar to weather in NYC and London. In January temperature averages around 37°F so be sure to pack warm clothing.
  Find more about Weather in Brussels, BX
Click for weather forecast


Wear that you feel comfortable in and most importantly wear clothing that will keep you warm. You will be doing a lot of walking so be sure to pack sneakers or comfortable boots.

Health & Safety

Your health and safety are Pace International's top priority and it should be yours as well. Always be aware of your surroundings, travel in pairs and make smart decisions. Always have your identification, your insurance card, your hotel card, a debit or credit card, and some cash on you at all times. Do not carry your passport with you unless specified by your professor. Keep your passport, large sums of money, prescription medication, any important documentation and electronics in your hotel room, preferably in a safe at all times. 

While walking around Brussels and London, be conscious of your belongings. Pickpocketing is unfortunately very common in crowded, touristy areas. Pickpockets are usually experienced and you will not know something was taken until possibly hours later. To avoid getting your personal items stolen, wear bags with small locks for the zippers, keep your important documents in a separate compartment from everything else, and do not keep anything valuable in your pockets. You may also want to invest in a money belt.


Before traveling to a new country, it is important to do your research. Learn about the history, politics, dress, language, norms, faux pas, food, etc. This can be accomplished with a quick Google search. Below are some examples of the English and German cultures that are important to know before departing on your international field study trip.


The official languages in Belgium are Dutch, French and German, though majority of the population speak Dutch and/or French. Many signs such as traffic signs are bilingual, featuring Dutch and French. It is important to learn a few key words and phrases before departing for Belgium and London. Even if you are unsure you are pronouncing the words correctly, try anyway, it shows respect and Belgians love to share their language. English is widely spoken throughout Belgium as a second or third language by local Belgians.

Key Dutch and French Words and Phrases
Hello Hallo Bonjour
Bye! Doei! Au Revoir
Thank you Danke je wel Merci
Excuse me Pardon Pardon
May I have a ... please? Mag ik een ... alstubieft? Puis-je avoir une ... s'il vous plaît?
Yes Ja Oui
No Nee Non
Where is the toilet? Waar is het toilet? Ou sont les toilettes?
How much does this cost? Hoeveel kost dit? Combien cela coûte?
Do you speak English? Spreekt u Engels? Parlez-vous anglais?


Don't be surprised if you find yourself overwhelmed with the variety of delicious food offered in England and Belgium. From chocolate to waffles to mussels, there is food for every palate. The food in Belgium is heavily influenced by its neighboring countries, France, Germany and the Netherlands. Similar to the US, Belgians typically eat three meals a day, with a light breakfast, light or medium-sized lunch and a large dinner.

Check out  Buzzfeed's "21 of the Most Delicious Cheap Eats in London" and Huffington Post's "13 Foods That'll Make you Want to Visit Belgium"


Norms and Faux Pas

Belgian's national identity cannot be summed up into one category, as there are three main influences in the country, which are Dutch, French and German. Each area has its own particularities and cultural nuances that differ from the others. In the north you will find primarily Dutch influence, in the south you will find the French influence and the northeast is where you will find German influence. In Brussels, you find a mix of the Flemish north and the French south influences, hence the equal usage of the Dutch and French languages.
  • Linguistic disagreements are common in Belgium and as an outsider, it is impossible to understand the historical and cultural complexities of this issue. Try not to engage in this type of conversation or offer differing opinions as things will turn awkward fast. Also, if you are unsure if someone speaks French or Dutch, simply ask!
  • When dining at a restaurant with a group of friends, never ask for your plate to be taken away unless everyone at the table is finished with his or her meals.
  • Don't drink too much and become a sloppy, loud drunk, especially at a restaurant or walking down the street. Beer is very common in Belgium and most people have been drinking beer with their family since they were young, so when they go out to have a good time it is less about the quantity and more about the quality.
  • Never ask a restaurant to split the bill over multiple credit cards. The waiter is not trying to be difficult, restaurants are simply not allowed to do that.
  • Never argue that the Smurfs are American; they are Belgian.
  • Water in Belgian is not free, so don't be surprised to see it come up on your bill. Legally they have to provide free (tap) water, but many restaurants will sell you bottled water if you don't explicitly state you want tap water. "Encore une autre, monsieur (or madame, mademoiselle), s'il vous plait."
  • Bikers own the roads, then pedestrians, then cars. Take extra care about bikes on the road, which you will see a lot of.

Local Transportation

Public transportation in London and Brussels is easy to navigate and will get you anywhere in the city you need to go. Available to you are the metro, tram,bus, or taxi services.



The official currency of the UK is the British Pound Sterling.
Currency Converter
Rates 10 April 2016


Just like Brussels, standard electricity in the United Kingdom is 230 voltages.


Find more about Weather in London, UK
Click for weather forecast

Norms and Faux Pas

While England is an English-speaking country and your surroundings may look the same at time, the culture of London is very different to that of the US. Pay attention to your surroundings and observe the locals, the differences you find may surprise you.
  • The first thing Londoners will tell you, it is the Underground, not the subway.
  • When going up or down an escalator, if you are not planning to walk up, stay to the right side so people can pass on the left. There are signs that state this, but people will get angry if you do not abide by this rule.
  • When you are having a conversation with someone it is rude to say "What?", instead say "Pardon?" or "Sorry?"
  • If you do not know how to pronounce the name of a square or a street, Londoners would prefer you ask them rather than mispronouncing the name. For example, Leicester Square is pronounced Lester. On the same note, if you are asking directions to a certain street or square, do not forget the "road", "place" or "street"  at the end as there are many different roads with the same name but what differs is the "crescent" or "place" that follows the name.
  • Don't run through Kings Cross at rush hour screaming, "Where is Platform Nine-and-Three Quarters?!"


Packing Tips

  • Remember that everything you pack you will need to carry. If you are unable to carry it on your own, then you are packing too much!
  • Leave some room for any new items you may purchase while abroad.
  • Inquire about airline luggage regulations and pack accordingly.
  • Find out about dress customs in your destination and pack clothes that will help you blend-in with the locals.
  • Pack a nice outfit for special occasions.
  • Do not pack anything that you are not willing to lose.
  • If you are going to a place where the temperature will vary, pack clothes that you can layer.
  • Pack clothes that don’t require special wash.
  • You will probably walk more than the usual, bring comfortable shoes! In some destinations closed-toes shoes may be recommended due to possible injuries or infections.
  • Power adapters and converters as applicable, for more information, check out this website.
  • If you know your roommate, see if you can share some items.
  • Shower shoes
  • Camera
  • Backpack or tote bag for day field trips
  • Find out if you really need to bring a laptop. Keep in mind that a laptop can be stolen, so you may need to carry with you at all times.
  • Cell phone

Things to pack in your carry-on: Follow airline customs and regulations

  • Passport
  • Visa (if applicable)
  • Financial documents
  • Airline tickets (round trip)
  • Letter of acceptance in your study abroad program
  • Address where you will need to go as well as arrival instructions
  • Important phone number(s)
  • Prescription medications appropriately packed and identified
  • Glasses/contacts
  • Toiletries and a change of clothes in case of baggage or flight delays
  • Cell Phone
  • Pocket Dictionary

Keeping in Touch

Keeping in touch with family and friends is becoming easier as WiFi is more prevalent in international cities. You no longer need to spend a ton of money to call home or go to an internet café. Downloading apps on your smartphone is becoming an essential resource for travelers. Some apps that you will find yourself needing:

  • Skype
  • Whatsapp
  • Viber
  • Facebook Messenger


Money, money, money… It is an important component to your study abroad program to have all your money matters taken care of before departing. From contacting your banks, to creating a budget and obtaining local currency, this is a step you should begin as early as possible.
It is important to contact your banks to let them know you are traveling internationally and for how long. If you do not let your banks know, not only will you not be able to use your credit cards or debit cards, your accounts will be frozen. Unfreezing accounts take time, time in which you will not have any money available for you to use.
Creating a budget for yourself is essential to not running out of money abroad and having to call friends or family for additional funds. Below is a budget worksheet to help you stay on track with your money.
Taking your credit card abroad is very common and probably the easiest way to make a purchase. Be aware of interest rates and international charges. Some credit cards charge you a lot for a single purchase while others have no international transaction fees. Call your bank to find out what the international transaction fee is on your card. Please note: International cards vary by card, not by company. For example, some Chase cards have zero fees, while another may have a very large fee. Read the guidelines carefully before deciding on a card.
Make sure your credit card has a designated pin number. You will need a pin number to make any purchase. If you do not have a pin, or if you are unsure, a quick call to your bank will clear up any confusion.
Currency exchange rates can be high and the interest rate at many shops, especially near or in airports or train station, can really hurt your budget. You will generally receive the best exchange rate at your bank. You should being $100 to $200 dollars in the local currency with you. Some banks have the most popular currency, like Euros on hand, while others have to be ordered. This process can take up to 2 or 3 weeks so be sure to do this in advance. If and when you need more cash, an ATM is your best option, but again be aware of transaction fees. Not only will the bank whose ATM you are using charge you, your bank will most likely charge you as well.
Below are a list of international credit cards we suggest:

  • Chase Sapphire Preferred® Card

  • BankAmericard Travel Rewards® Credit Card

  • Discover it® 12:12

  • Wells Fargo Propel World American Express

  • Citi ThankYou® Premier Card

  • Capital One® Venture® Rewards Credit Card

  • Capital One® Quicksilver® Cash Rewards Credit Card

  • Capital One® Spark® Cash for Business (all Capital One cards have zero international transaction fees - these are our favorite)

Dates / Deadlines:
Dates / Deadlines:
Term Year App Deadline Decision Date Start Date End Date
Fall 2018 08/01/2018 09/14/2018 09/14/2018 01/17/2019
Fall 2019 03/15/2019 04/01/2019 TBA TBA