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  • Locations: Copenhagen, Denmark; stockholm, Sweden
  • Program Terms: Spring
  • Dates / Deadlines
Fact Sheet:
Language of Instruction: English Minimum GPA: 2.5
Area of Study: Marketing Eligible Year: 3 Junior, 4 Senior, 5 Graduate, 6 Doctoral, 7 Alumni
Scholarships: Figueroa, Honor's Program Type: Faculty-led
Program Description:



Spring 2018

Course meeting dates: February 9 , March 2,  April 13 , April 27 and  May 11, 2018
**Attendance at all scheduled meetings is mandatory**

Dates Abroad: Tuesday May 22 - Friday June 1 , 2018

NOTE: Pace NYC Commencement will take place on Tuesday May 22 at 10:30am. Graduating seniors must arrange to depart for Europe on graduation evening!

This course looks at the effects of sustainability and European Union integration on marketing activities on Scandinavian countries (Denmark and Sweden). Students will meet with business managers, educators and government officials to discuss issues and business practices. Students will study the cultural values and norms of Sweden and Denmark and participate in various cultural events and activities. Extensive use of Blackboard will be made to provide students with readings, case studies, and web-assisted instructional materials. A research report incorporating the field experiences is due after the conclusion of the field study. The course includes a group project presentation, case studies, and individual term paper


If approved, students will be registered for: International Marketing Field Study in Marketing
Undergraduate: MAR 356: PLV CRN 22300, NYC CRN 21605 (3 credits)
Graduate: MAR 680H: NYC CRN 22021 (3 credits)


  • Undergraduates: MAR 250 or MAR 201 (minimum grade of a D), junior standing
  • Graduates: MBA 622 or MBA 642
  • 2.5 GPA
  • Good disciplinary and academic standing
  • Faculty approval
  • Attendance at all scheduled pre-trip class sessions (mandatory)


Students will stay in luxury hotels near the city center. Rooms will be assigned with two students per room. This section will be updated once hotel reservations are confirmed with the hotel name, address, and dates of stay.

Meet your Faculty Leader(s)

Professor Dennis Sandler:

Program Cost and Itinerary

2018 estimated program fee (in addition to tuition & $100 study abroad fee): $2,850*

Program fee includes the following:

  • Hotel
  • Some meals
  • Business and cultural site visits
  • Local transportation
  • Travel insurance
*Please note that this travel cost is approximate and subject to change.

Students will be provided with a recommended flight option.  International flight arrangements are the responsibility of the student.

Payments and Deadlines
All payments must be completed by the stated deadlines below.
$500 Deposit due: November 29, 2017 EXTENDED TO DECEMBER 20TH, 2017
$2,350 Remaining balance due: January 26, 2018


For undergraduates, $1,000 Pforzheimer Honors scholarship can be applied if it has not yet been used. Please contact  if you would like to utilize the Honors scholarship.

Requesting Financial Aid
You may request that your financial aid package be extended for your study abroad program. We will work with you if you have special circumstances and cannot meet the established payment deadlines. Please contact to request a budget sheet.

Scholarship Opportunities
The Center for Global Business Programs offers international field study scholarships to help fund your travel fees. The Figueroa Scholarship ($2,000) offers awards for outstanding Lubin students who display academic merit, financial need, and submit a compelling essay. The scholarship round will be open between October 16 -  December 1, 2017 5:00pm. For scholarship questions, please contact Patricia Temmerman,
Applications can be accessed here.

Cancellation Policy

Please be advised of the Pace University Cancellation Policy below:

"I hereby acknowledge that the University reserves the right to make cancellations, changes or substitutions to the program at any time and for any reason, with or without notice, and that the University shall not be liable for any loss whatsoever to program participants as a result of such cancellations, changes, or substitutions. I understand that the University reserves the right to cancel, terminate, and/or discontinue the program at any time. Any refund of tuition and fees, if appropriate, shall be issued pursuant to the University’s and University program’s policies."

Passport and Visa

It is important to obtain the necessary documents before you depart for your study abroad program. In order to cross international borders, you must be able to prove your identity and nationality.

Please be sure to leave ample time before the trip departure to apply for the appropriate travel documents. Passport processing times can fluctuate throughout the year and it is your individual responsibility to prepare your documents accordingly. The average processing time for a US passport is 4 to 6 weeks.

What is a Passport?
A passport is a document issued by your national government that certifies your identity and nationality for the purpose of international travel.  Almost all international travel requires that you have and carry a passport. Your passport must be valid for at least 6 months after re-entry to the United States.
For citizens of the United States, passports are issued by the US Department of State and provides many uses:
  • When presented abroad, it is a request to foreign governments to permit you to travel or temporarily reside in their territories and access all lawful local aid and protection.
  • It allows you access to US Consular services and assistance while abroad.
  • It allows you to re-enter the United States upon your return home.
It is important not to confuse a Passport Book with a Passport Card. A Passport Book is valid for international travel by air, sea, or land. A Passport Card is valid when entering the US from Canada, Mexico, the Caribbean, and Bermuda at land border crossing or sea ports-of-entry. A Passport Card is not valid for international travel by air.
How Do I Apply for a Passport?
First time applicants should follow the instructions listed on the State Department’s website. Applicants must bring their completed application, photos, required documents, and form of payment to one of many acceptance offices, which can be found using the State Department's passport acceptance facility search page.

Those looking to renew an adult passport should follow the instructions listed on the State Department’s website. For citizens over 16 years of age, a passport is valid for 10 years.
The fee to receive or renew a passport is available on the State Department's full chart of costs. It generally takes 4 to 6 weeks to process, so apply for a passport as soon as possible. You could expedite the services at an additional charge.
What is a Visa?
A citizen of a foreign country who seeks to enter another country generally must first visa, which is placed in the traveler’s passport and allows you to travel to, from, and within that particular country or region legally.Countries typically break visas down into types that reflect the purpose of your visit—tourism, studying, and working, among many potential others.
Each visa has different requirements necessary to obtain them depending on country, type, duration and nationality of the applicant. A country’s consular office should be able to provide you with a list of requirements based on these factors.
A visa is a privilege, not a right. A consular office may deny your visa application, so it is best to adhere to their requirements as much as possible.
How Do I Apply for a Visa?
Obtaining a visa is your responsibility. It is important that you know what is required of you before attempting to enter a country. Failing to obtain a visa (or the correct visa) could result in a denial of entry into a country, and even criminal charges.
You can find the most up-to-date visa information by contacting the consulate or embassy of your host country. US Citizens can also find current visa information on the US State Department website.
Non-resident students must reach out to International Students and Scholars Services (ISSS) by emailing
  • Check if you will be able to keep your SEVIS record active while participating in the study abroad program.
  • Inquire about re-entry to the US at the completion of your program. Will you need to renew your US visa? Will your travel signature be valid?
  • If it will be your final semester, ask whether study abroad will impact your ability to apply for Optional Practical Training (F-1s). 

How to Apply

  • To apply, click on the "apply" tab at the top or bottom of this page. Be sure to read all information carefully, as each program has different requirements and instructions.
  • After the initial application has been processed by Pace Study Abroad, students will receive an e-mail regarding their application status and instructions on the next steps including program specific applications.




Copenhagen uses the Danish Kroner. If you are traveling with your smartphone, it will be useful to download a currency converter app. Some apps are available for use offline, so if you are in an area with no access to WiFi, your app will still work!

Currency Converter

Converter Adapters/Converters

Standard electricity in Denmark runs between 220 volts to 240 volts, while electricity in the US runs at 110 volts. Students must purchase plug adapters and power converters to protect their electronic devices. These can be purchased in the US or in abroad. We recommend you purchase any larger electrical items you may need abroad to save room in your luggage and you do not need to purchase an extra voltage converter. Most plug adapters and power converters can be purchased in a set but for heating devices it is recommended that you purchase a power cord as well. 

danish outlet

outlet faces

WiFi vs. International Phones

International cell phone options vary depending on your individual wants and needs. Some students choose to disconnect from their home using only local WiFi to keep in touch, while others want to use their phone to keep in touch with family and friends, post to Instagram, Facebook, or surf the web. Be sure to talk with your family before choosing an option. 

International Cell Phone Plans
You can use your own cell phone with an international calling plan. These plans vary depending on your cell phone provider. These plans can be complex so be sure to call your provider for detailed information such as roaming charges, international dialing and receiving of calls and international sending and receiving of texts. 

International Sim Cards
Purchasing an international or global sim card allows you to use your own cell phone at reduced rates around the world. Sim cards are best for travelers who are either visiting many countries and/or going to be in a country for a short period of time. You will keep your own cell phone number, have access to voice, text, and data, but spend less on your call service. You pay as you go and reload your sim card when you need to. In order to do this option, you must have a GSM carrier unlocked cellphone for the sim card to work. To find out if you can unlock your cellphone you must contact your cell phone provider.

Rick Steves - Using a European SIM Card

Buying or Renting an International Phone
Another option is to buy or rent a cellphone for your time abroad. There are many services that offer cell phone plans from basic, very inexpensive cell phones to expensive smartphones. Below are a few websites where you can purchase and international cell phone. Keep in mind there are tons of sites for you to find a phone. Make sure they are legitimate sites (read the reviews).


WiFi and Apps
Turning off your cell phones data and roaming and relying on WiFi is the cheapest way to keep in touch with family and friends. However, with this option you do not have the ability to Google directions, food or find a place to listen to a live band. Students can also use WiFi, which us usually available in large chain cafes, hotels, hostels and some restaurants. There are many apps you can use to communicate with family and friends such as Skype, WhatsApp, Viber, Facebook Messenger, Line and more.


May weather in Scandinavia brings warmer, milder temperatures, but can still be on the cooler side. The average daily temperatures this month range from 47 - 63 degrees Fahrenheit. In Copenhagen, the average May temperatures range from upper 40 degrees to low 60s, so be sure to bring a jacket!


Wear attire that you feel comfortable in and most importantly wear clothing that will keep you warm. You will be doing a lot of walking so be sure to pack sneakers or comfortable boots. The weather in May can be rainy, so be prepared for cloudy weather and some rainy days. Layering may be best, as the weather can change throughout the day from very chilly in the morning, to rainy in the afternoon, followed by sunshine and chilly evenings as well!

Health and Safety

Your health and safety are Pace International's top priority and it should be yours as well. Always be aware of your surroundings, travel in pairs and make smart decisions. Always have your identification, your insurance card, your hotel card, a debit or credit card, and some cash on you at all times. Do not carry your passport with you unless specified by your professor. Keep your passport, large sums of money, prescription medication, any important documentation and electronics in your hotel room, preferably in a safe at all times. 

While walking around Copenhagen and Stockholm, be conscious of your belongings. Pickpocketing is unfortunately common in crowded, touristy areas. Pickpockets are usually experienced and you will not know something was taken until possibly hours later. To avoid getting your personal items stolen, wear bags with small locks for the zippers, keep your important documents in a separate compartment from everything else, and do not keep anything valuable in your pockets. You may also want to invest in a money belt.


Before traveling to a new country, it is important to do your research. Learn about the history, politics, dress, language, norms, faux pas, food, etc. This can be accomplished with a quick Google search. Below are some examples of the Scandinavian cultures that are important to know before departing on your international field study trip.


The official language in Denmark is Danish. It is important to learn a few key words and phrases before departing for Copenhagen. Even if you are unsure you are pronouncing the words correctly, try anyway, it shows respect and people love to share their language.

Key Danish Words and Phrases
Hej! (High)
Farvel! (Favel)
How are you?
Hvordan går det? (Vor-dan gore d)
Thank you
Tak (Tahg)
You're welcome
Selv tak (seloo tahg)
Vær så venlig (Ver saw venlee)
Ja (Ya)
Nej (Nay)
Excuse me. (to get attention)
Undskyld mig! (On'skil ma'ee)
Do you speak English?
Taler du engelsk? (Tailor doo eng'glsk)
How much does this cost?
Hvor meget koster det?
I don't understand.
jeg forstår ikke (Yaye for-store 'ee'eh)
Where is the bathroom?
Hvor er toilettet? (War ayer toiledet)
Nice to meet you.
Det var rart at møde dig (D' vahr rarht add murdhe dah-ee)
Cheers! (toast)
Skål! (skoal)

Check out the following useful links:



Check out Danish food culture here, including open faced sandwiches known as "smørrebrød," rye bread, and apple pork. If you're looking to eat great food on an affordable budget, check out The Guardian's Top 10 Guide to Eating in Copenhagen. Other great lists include "10 Things You Must Eat (and Drink) in Copenhagen" and the New York Times' "Eating Frugally in Copenhagen."

Norms and Faux Pas

  • Denmark is highly organized as a "communal" society. Public behavior is expected to follow socially acceptable norms. Although these social norms are unwritten, they are known and understood by all Danes.
  • Danes believe there is one proper way in which to act in any given circumstance. If someone is not following the rules, be they written or merely understood, someone will generally speak up and admonish them to obey the accepted protocol.
  • They expect courteous behavior from everyone.
  • Talk in moderate tones and do not do anything to call attention to yourself. Calling attention to yourself may be considered rude, self-centered, or simply incorrect behavior. It is never considered to be acceptable.
  • Being prompt is very important in Danish culture, so please try not to be late.
  • When dining in a group, it is polite to wait until the host toasts with "Skål!" before digging in.

Local Transportation

The public transportation in Copenhagen is very reliable, punctual, and it takes you everywhere. In Copenhagen the trains, Metro and buses (including waterbuses) can be accessed with the same ticket. All you need to know is how many zones you will pass on your journey.

The A-buses are the primary buses in central Copenhagen. They drive every 3-7 minutes during rush hour (which is between 07:00-09:00 in the morning and 15:30-17:30 in the afternoon) and usually about every 10 minutes before and after rush hour. The A-buses serve at all hours.
The S-buses drive every 5-10 minutes during rush hour and every 20 minutes outside of rush hour. The S-buses are faster than the A-busses due to fewer stops. They usually serve between 06:00 in the morning and 01:00 at night.
Night buses are in service between 01:00 and 05:00 in the night. You can recognise the bus stops by the grey colour of the bus stop signs. The night buses are all N buses, for an example 85N.

The metro is in service all day and all night, every day of the week.
There are 2-4 minutes between each train during rush hour, and 3-6 minutes outside rush hour and during the weekends. Friday and Saturday night (after 01:00) trains arrive with a 7-15 minutes interval and a 20 minutes interval after midnight on weekdays (Sunday through Thursday).
Please note that maintenance of the rails may occur during the night, which can result in a slightly longer journey. The maintenance is between 01:00-01:25 and again between 04:15-04:45.

The S-trains run between 05:00 in the morning and 00:30 at night. Line F runs every 4-5 minutes, line A, B, C and E run every 10 minutes, and line H and Bx run every 20 minutes.
On Friday and Saturday the trains run once an hour between 01:00 and 05:00. However, line F runs every half hour during these hours.

*Courtesy of!



Sweden's currency is called the Swedish krona and is sometimes referred to as the crown. Krona notes are commonly printed in 20, 50, 100, 500 and 1000 kronor values.

Converter Adapters/Converters

Standard electricity in Sweden at 230 volts, while electricity in the US runs at 110 volts. Students must purchase plug adapters and power converters to protect their electronic devices. These can be purchased in the US or in abroad. We recommend you purchase any larger electrical items you may need abroad to save room in your luggage and you do not need to purchase an extra voltage converter.Most plug adapters and power converters can be purchased in a set but for heating devices it is recommended that you purchase a power cord as well. 

Sweden and Denmark use the same type of outlet, type F, so not to worry!




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Swedish is the main language of Sweden. It is important to learn a few key words and phrases before departing for Stockholm. Even if you are unsure you are pronouncing the words correctly, try anyway, it shows respect and people love to share their language.
Hello Hej. (Hay)
Goodbye Hej då (Hay doe)
Thank you. Tack. (TACK)
You're welcome. Var så god (VAHR saw good)
Yes Ja. (Yah)
No Nej. (Nay)
Excuse me (to get attention) Ursäkta (Ooshehk-ta)
I'm sorry. Jag är ledsen (Yaag air lessen)
Does anyone here speak English?  Talar någon engelska här? (Tah lar noa gohn ehng ehl ska hair)
I don't understand. Jag förstår inte (Yag fur stoar ihn ter)
How much is this?  Vad kostar den? (Vahd coostahr dan)
Where is the toilet?  Var ligger toaletten? (Vahr liggeh twa-LETT-en)
How do I get to.....? Hur kommer jag till _____ ? (Hoor koomar yag teel)
How are you? Hur mår du? (Hoor mor doo?)
I'm fine, thank you. Tack, jag mår bra. (Tack, yag moor brah)

Check out the following useful links:


Parent Resources

Dear Family,
Thank you for supporting studying abroad as a significant opportunity in the student's life. Studying Abroad is closely linked with higher grade point averages, shorter time to graduate, and a key to a successful early career as global companies as seen as a high priority by many employers.
Study Abroad Programs have a variety of different financial models, and time commitments. Study Abroad is affordable. Study Abroad is committed to high academic standards and the student will work with the Study Abroad and their respective school/college and department to meet the academic needs.
In addition, the Pace Internationals believes that studying abroad should provide participants with a significant cultural as well as academic experience. Whether it is through a homestay living arrangement, an in-country internship or other planned cultural and social activities, your participant will be given an opportunity to interact with the peoples and cultures of their host country.
The Study Abroad team will with each participant to insure that their individual needs and concerns are addressed before, during and after their learning abroad experience. Whatever type of program your family member or friend has chosen, I hope that this information helps you understand their unique experience and helps you provide the support at home that your participant needs to enjoy a rich and profound experience abroad.
Please reach out to us with questions or concerns, big or small, regarding your student's studying abroad:


Student Identity Resources

Student Identity Abroad
Pace Education Abroad recognizes and supports a diverse student population on its study abroad programs. Matters of personal identity can impact all students on a study abroad program. For some, it may be the first time you are a minority in your community. For others, you might notice that you are getting attention based on your identity either positive or negative. It is important to remember that you have control over your response to that attention.
We encourage you to do some research into social norms, cultural norms, and local practices before choosing and beginning your program. You will want to participate as much as possible in the host culture and should be prepared for the experience, which can be both personally challenging and rewarding. Please consult the Education Abroad website as you consider and prepare for your experience abroad.

Packing Tips

  • Remember that everything you pack you will need to carry. If you are unable to carry it on your own, then you are packing too much!
  • Leave some room for any new items you may purchase while abroad.
  • Inquire about airline luggage regulations and pack accordingly.
  • Find out about dress customs in your destination and pack clothes that will help you blend-in with the locals.
  • Pack a nice outfit for special occasions.
  • Do not pack anything that you are not willing to lose.
  • If you are going to a place where the temperature will vary, pack clothes that you can layer.
  • Pack clothes that don’t require special wash.
  • You will probably walk more than the usual, bring comfortable shoes! In some destinations closed-toes shoes may be recommended due to possible injuries or infections.
  • Power adapters and converters as applicable, for more information, check out this website.
  • If you know your roommate, see if you can share some items.
  • Shower shoes
  • Camera
  • Backpack or tote bag for day field trips
  • Find out if you really need to bring a laptop. Keep in mind that a laptop can be stolen, so you may need to carry with you at all times.
  • Cell phone

Things to pack in your carry-on: Follow airline customs and regulations

  • Passport
  • Visa (if applicable)
  • Financial documents
  • Airline tickets (round trip)
  • Letter of acceptance in your study abroad program
  • Address where you will need to go as well as arrival instructions
  • Important phone number(s)
  • Prescription medications appropriately packed and identified
  • Glasses/contacts
  • Toiletries and a change of clothes in case of baggage or flight delays
  • Cell Phone
  • Pocket Dictionary

Keeping in Touch

Keeping in touch with family and friends is becoming easier as WiFi is more prevalent in international cities. You no longer need to spend a ton of money to call home or go to an internet café. Downloading apps on your smartphone is becoming an essential resource for travelers.

Some apps that you will find yourself needing:
  • Skype
  • Whatsapp
  • Viber
  • Facebook Messenger


Money, money, money… It is an important component to your study abroad program to have all your money matters taken care of before departing. From contacting your banks, to creating a budget and obtaining local currency, this is a step you should begin as early as possible.
It is important to contact your banks to let them know you are traveling internationally and for how long. If you do not let your banks know, not only will you not be able to use your credit cards or debit cards, your accounts will be frozen. Unfreezing accounts take time, time in which you will not have any money available for you to use.
Creating a budget for yourself is essential to not running out of money abroad and having to call friends or family for additional funds. Below is a budget worksheet to help you stay on track with your money.
Taking your credit card abroad is very common and probably the easiest way to make a purchase. Be aware of interest rates and international charges. Some credit cards charge you a lot for a single purchase while others have no international transaction fees. Call your bank to find out what the international transaction fee is on your card. Please note: International cards vary by card, not by company. For example, some Chase cards have zero fees, while another may have a very large fee. Read the guidelines carefully before deciding on a card.
Make sure your credit card has a designated pin number. You will need a pin number to make any purchase. If you do not have a pin, or if you are unsure, a quick call to your bank will clear up any confusion.
Currency exchange rates can be high and the interest rate at many shops, especially near or in airports or train station, can really hurt your budget. You will generally receive the best exchange rate at your bank. You should being $100 to $200 dollars in the local currency with you. Some banks have the most popular currency, like Euros on hand, while others have to be ordered. This process can take up to 2 or 3 weeks so be sure to do this in advance. If and when you need more cash, an ATM is your best option, but again be aware of transaction fees. Not only will the bank whose ATM you are using charge you, your bank will most likely charge you as well.
Below are a list of international credit cards we suggest:
  • Chase Sapphire Preferred® Card
  • BankAmericard Travel Rewards® Credit Card
  • Discover it® 12:12
  • Wells Fargo Propel World American Express
  • Citi ThankYou® Premier Card
  • Capital One® Venture® Rewards Credit Card
  • Capital One® Quicksilver® Cash Rewards Credit Card
  • Capital One® Spark® Cash for Business (all Capital One cards have zero international transaction fees - these are our favorite)

Dates / Deadlines:
Dates / Deadlines:
Term Year App Deadline Decision Date Start Date End Date
Spring 2019 10/01/2018 10/15/2018 TBA TBA